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The Rockefeller Foundation: (In)visible Truth


The Rockefeller Foundation needed an eye-catching pitch packet for potential investors. The heartwarming goal: to become one team of data scientists to see problems before they begin, send the right help to the right place at the right time, make the invisible truths around the world’s most vulnerable people, visible, and end the preventable deaths of mothers and babies in our lifetime.


The concept plays on what is and is not visible. It also begs the question, is the "invisible" already right there in front of us? The limited palette of muted yellow, black and white are a gentle message of alarm. However the imagery is gentle and features active women and young children. Data can be displayed softly, and stories can create real evidence of what can be done with already existing technology.

The packet is a clear envelope holding a pledge card, sendable postcards, a fold out poster and booklet explaining the cause. Created to serve along side of the packet is a social media campaign. The packet allows the contents, purpose and experience to be visible and layered, weaving together the story of the Rockefeller Foundation’s project and who will benefit. The idea of tapestry was inspired by traditional fabrics all over the world. Women are often the creators of textiles, and the connectors of family and community bonds. These potential investors will connects the dots of data/stories to build a web that is the solution.

Rockefeller Foundation mission:

"We are dedicated to the principle that all individuals – dignified and resilient as they are – have the right to health, food, power and economic mobility. We seek to advance those goals with a better use of science and data and through collaboration with broad and diverse partners and grantees."



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