Teatro Gorille is a guerilla-style, pop-up theater company committed to blurring the lines between life, art and drama. The goal: to be mysterious but draw attention to the next performance.

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The identity is about feeling slightly off-balance, representing that moment when you find yourself suddenly in the middle of something. The story is told through a funky 70's color scheme, Art Nouveau-esque icons, some 20's vibes and a splash of grunge. Yes, it is eclectic! Most fun of all is Nick, our one-eyed gorilla with a bowler hat, and the accompanying giant eye.

The tagline "are you looking?" is a question to beget other questions. Do you see what is going on around you? Are you eavesdropping? Or is it ok to become part of this?

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The unique brand package includes the logo mark, a collection of custom iconography, brand patterns, a unique color ecosystem, souvenirs, a social campaign; etc.

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Art Director

Designer